Local SEO refers to the practice of optimizing a website or online presence to improve its visibility and ranking in local search results. It focuses on attracting local customers by targeting specific geographical areas. Local SEO techniques include optimizing the website's content, meta tags, and keywords to target relevant local search queries. It also involves creating and optimizing local business listings on platforms like Google My Business, Bing Places, and online directories. Local SEO helps businesses increase their online visibility and attract local customers who are actively searching for products or services in their area. It can be especially beneficial for businesses with physical locations or those targeting a specific local market.
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